How University of Dundee’s Virtual Open Day Drove High Engagement

Amna Akhtar
Updated: June 14, 2023
1 min read

About Company

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University of Dundee

The University of Dundee is a prominent public university situated in Dundee, Scotland, known for its multidisciplinary expertise, particularly in research.

Industry

Education

Solution Used

Virtual Open Day

Key Features

Live Presentations

We hadn't had that experience before, especially with a third-party supplier. Usually people go weeks without answering your emails and that just wasn't our experience working with vFairs at all. It was constant, it was efficient and really professional.

Matthew Crichton Senior Student Recruitment Officer

The event was interactive, engaging, and dynamic, with 67 presentations, 60 of which were live, focused on the university’s various programs and faculties. The virtual event environment, powered by vFairs, was designed to be user-friendly and professional, reflecting the university’s ethos.

400+
Attendees
250+
Engagements on the Booths

The Challenges

Before collaborating with vFairs, the University of Dundee faced several challenges:

The onset of the pandemic necessitated the use of various platforms such as Zoom, Microsoft Teams, and Facebook Lives for reaching out to prospective students. This scattered approach lacked a unified space for hosting diverse content types like webinars, talks, and presentations.
With the previous platforms, it was difficult to track engagement and attendance metrics efficiently.
There was a need for a platform that could offer on-demand content access after the live event, a feature not readily available or easy to implement on the platforms previously used.

The Solution

Event Gallery

vFairs provided several innovative solutions for the University of Dundee’s virtual open day:

Live Presentations and On-Demand Content

The university hosted 67 presentations through the vFairs platform, 60 of which were live. The platform allowed the sharing of live presentation links, which were updated to provide access to recorded presentations post-event.

Professional, User-Friendly Design

The vFairs platform facilitated a professional and appealing event design. Despite no formal training in design, the university team found it easy to create a visually pleasing event backdrop.

Interactive Exhibit Booths

Each faculty was given a virtual exhibit booth to display their programs, courses, and student experiences. The booths were equipped with PDFs, videos, photos, and links to program pages for comprehensive information access.

Actionable Insights

Post-event, the vFairs platform provided valuable metrics, enabling the team to track webinar attendance and booth engagement levels effectively. This data was shared with booth representatives for in-depth analysis.

The Results

Despite the short turnaround time, the University of Dundee’s virtual open day was a triumph. The event saw significant engagement, with one booth alone recording an average of almost 4 engagements per visitor. The university received internal positive feedback regarding the event’s organization and execution. It gained in-depth insights into engagement metrics and the type of information that students seek at such events.

The success of this virtual open day has prompted the university to incorporate a virtual aspect in their future open days, even when in-person events resume.

Amna Akhtar

Amna is a content marketer at vFairs and has been crafting all sorts of content for a couple of years. She's really into exploring various types of content creation – think blogs, paid ads, scripts, email marketing, you name it. She has a real passion for writing about a bunch of different topics, as it satisfies her ever-present eagerness to learn something new. Whenever she's not busy piecing together her latest project, you'll find her outdoors, capturing the beauty around her one snapshot at a time.

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